Silvia Fassi set up the agency in Northern California, after having worked in London specializing in International Qualitative Research. She works for Fortune 500 companies across product categories.
read moreWe are driven by a desire to understand cultures and people and provide our clients with a depth of knowledge and understanding built through years of research.
From alternative recruitment methods, to interactive digital pre-session tasks, from creative facilitation, to the use of projective techniques specifically designed to tap into the more subconscious beliefs and desires.
We specialize in International Research and have been doing so for over 20 years. We work with boutique agencies hand picked across the world and work solely with senior moderators.
Silvia Fassi set up the agency in Northern California, after having worked in London specializing in International Qualitative Research. She works for Fortune 500 companies across product categories.
read moreShe was born and raised in Italy in a bi-cultural family and has always been fascinated by cultural similarities and differences and how they play out in people’s decisions and at the level of the subconscious.
After getting a Masters in Social and Political Theory from Cambridge University, Silvia pursued her interest in cultures and applied it to qualitative research. Having lived in Italy, the UK, the US, Germany and France, analyzing cultures and behaviours is her passion.
Her focus is to bring market understanding and relevant insights to clients to help inform strategic decision through actionable recommendations…whether it is about re-branding in healthcare or new category development in CPGs.
Silvia works with a number of senior partners domestically and internationally, her model is that of partnering with senior professionals to ensure that clients get the best quality of thinking on their projects.
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